To save money, is the short answer. The longer answer is below…
Our subscription packages allow you to download the themes and plugins that we share with our members for the duration of your choice. As an example, the cost for an annual ‘All Access’ membership is $65 a year. This allows you to download any of the themes and plugins in our libraries. There are currently well in excess of 1200 themes and plugins in our download libraries at the time of writing.
The themes in our library cost anywhere between $40 and $60 each if purchased individually from the authors. The plugins in our library cost anywhere between $30 and $299 if purchased individually from the authors.
We don’t offer any form of support and you cannot take advantage of automated updates.
If you buy themes and plugins from their authors or developers they will give you support for a limited time period and allow you to update your theme or plugin with a one-click update process. Obviously, you’ll need to pay to renew this support and for automated updates after your initial 6-12 month period.
Now work out the cost of the themes and plugins you are likely to want to use over the next 12 months.
A simple website with one premium theme and a half-dozen premium plugins might reasonably cost $350 if you buy them from the authors. An ecommerce website with a simple shop might cost $1000. The plugins used to run this site would cost you $990 (including a couple of plugins that aren’t used front-end).
The cost of a single premium theme from Themeforest is about the same as a year’s subscription to our site.
It’s really just a question of how much you want to spend buying themes and plugins, and your confidence to use them without author support.